Sunday, 7 April 2013


Is Lady G moving to Diesel? Well, we'll see about that. Meanwhile you can refer to Nicola Formichetti 
mastermind as DIESEL's new artistic directorStarting with the FW '13 collection, the avant-garde designer and 
fashion editor will oversee the brand's main line as well a a project they call 'DieselReboot'.

''Diesel and I are all about the same things,'' Nicola said. ''No rules. It's about being empowered. We're going to 'reboot.' 
Hit refresh. That's our first project: we're ripping apart everything to re-build something bigger.''
 His goal is to get young people around the world to be part of the process. 

Diesel founder Renzo Rosso (in the picture below) said he's found someone as crazy as he is.
 ''Nicola shares my vision and I find it incredibly inspiring to work with him: two creative planets 
are colliding to generate fresh, mad, insane ideas.''

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