Monday, 8 July 2013


Based between Jermyn Street in London, a thoroughfare renowned for the gentlemen's outfitters that line it, and Gloucester in southwest England, where all production takes place, Emma Willis is a distinctly British brand. Ms Willis launched her eponymous firm in 1987, initially producing bespoke shirts, which are still the speciality, although the range now includes ties, socks, underwear and nightwear as well. Ms Willis' team of 10 makes everything largely by hand, using only the finest cloths and mother-of-pearl buttons. The resulting clothes and accessories are timelessly stylish and of faultless quality. The formal shirts are irreproachably elegant and well-cut, and the perfect partner to a quality suit. Watch the video, below, to find out more about the brand. 

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