Wednesday, 21 September 2011

Fashion by feelings | WHY NOT CHOOSE WOOL?

Woolmark is knitting its way into Facebook's pages launching a global style competition with a difference!

Woolmark's latest campaign 'Find Fashion by Feelings' invites users to post their favourite wool looks into one of twelve  funny and inspired  'Feelings' categories. Users are then encouraged to vote for the outfit they love the most, with the most 'loved' look winning a AUD $12,000 holiday & wool experience. Additionally the public can vote for their favourite look, with all voters entered into a weekly draw to win an 'Emu Australia'  wool prize pack woth AUD $400!

When viewing the site, users are greeted with a myriad of different looks: From 'Happy' - an explosion of vibrant colour; to 'Dark' - a moodier, deeper, sultry side to all things wool, to all emotions in between. (My favourite? 'Chic''Beautiful' and 'Natural'!)

Woolmark launched the 'We Love Wool'  Facebook page in early June. Since it's inception, the community now has 24,000+ fans!  Their 47 years old logo was, this year, awarded 'Top logo of all time' by Creative Review Magazine, and with this new campaign they will definitely draw another success in their history!

For more Info and Grand Prize Details check:
iPhone + iPad apps (To be released soon)


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