Louboutin is once again in the headlines for the discreet opening of the brand’s first-ever men’s shop this week, located in Galerie Véro-Dodast in Paris. Well-known for his men’s studded loafers, Christian Louboutin has made significant strides in the expansion of his brand to the male footwear market since adopting the menswear line in 2008. To give the store a masculine appeal, vintage airplane seats, a tin ceiling, and a Star Trek table and chair were assimilated to give the interior a bold distinction from the nearby women’s boutique.
The shop envisions a higher level of customer service by offering a made-to-order service in the abaft area of the store known as the “Tattoo” room. The selection includes shoes with a higher tier price point as well as offering clientele the option to customize their shoes with personalized tattoos for their shoes.
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