AllSaints debuts their first ever campaign for Fall/Winter 2012, directed by AllSaints Chief Creative Officer Wil Beedle and photographed by Aitken Jolly.
The brand has recruited the most exciting talent from all walks of creativity to front the new campaign: Tomo Campbell (fine art painter), Marques Toliver (violinist), Alpines (musical duo), Phoebe Colling James (artist and photographer), Tony Ward (model), Vita Kan (ballerina and model), Sophie Dickens (singer and model), Greta Bellamacina (poet), Stuart Hammond (writer and editor at Dazed and Confused Magazine) and Laura Gosh(film maker).
The video shot by Tom Beard, introduces the next wave of up-and-coming creative talent combining actors, artisans, poets, writers and models alongside long time brand collaborators.
The 60-second brand film shows the assembled cast coming together to celebrate the creativity, innovation and beauty of the new Fall Winter 2012 collection. The experience continues online with an immersive digital experience that allows the viewer to move back and forth through the event and learn more about each character.
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