Friday, 5 August 2011

back to school. | iheartpolos, ep01lacoste

Good Morning 


Jean René Lacoste was famous not only for his considerate achievements on the court, but off. The Frenchman found traditional tennis attire too bulky, stiff, and completely uncomfortable for the court.  He embarked on a mission to create the ideal shirt for the game in white loosely knit piqué cotton. Ironically, the true brilliance was the small, green smiling alligator stitched on the left breast.  What began as a joke from a ridiculous nickname* would soon become one of the world’s most recognized prep fashion logos of all time.

1 comment:

Adurelia Tief said...

see you later alligator!