STREET STYLE: NEW YORKERS!

Have a nice evening!

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MONDAY INSPIRATIONAL!

It's mostly about the attitude!

FIVE WAYS TO WEAR: SHORTS!

Every man should own at least one good pair of shorts. Comfortable and relaxed, they're the perfect fair-weather fall-back, and, as MR PORTER's Style Director Mr Dan May demonstrates in their new video, there are a number of ways to wear them. To illustrate this point, they have chosen J.Crew's Stanton chino shorts. Constructed from rugged cotton twill, they are available on MR PORTER in a wide range of colours, but to emphasise their versatility we've chosen just one: a sun-bleached shade of lobster pink that brings to mind an East Coast sensibility, and imparts a summery, preppy flavour to each of our five looks. Shorts are inherently informal, and will likely never be appropriate for dinner at The Ritz, but it's possible nevertheless to dress them up or down to suit a variety of laid-back summer scenarios. 

Shop J.Crew's Stanton chino shorts here!

THE NEW CLASSIC!

The 'new classic' as Guerre calls it and the top priority on my summer wishlist!

Shop a Lanvin alternative here!

STYLE CLINIC: STAYING STYLISH IN THE HEAT!

This is the Style Clinic. This week enquiry is from African pharmaceutical executive Mr Willem D van Niekerk, who wants to stay cool in the heat while still looking the business. Click on the video below to see how MR PORTER advise him. 

If you have a sartorial query you'd like MR PORTER's style experts to answer, you can write to: Style Clinic, MR PORTER, 1 The Village Offices, Westfield London, Ariel Way, London W12 7GF .

SUPER COOL BIZ, SUPER COOL JAPAN!

Following the Tōhoku earthquake and tsunami in March 2011, the shutdown of many nuclear power plants for safety reasons led to energy shortages. To conserve energy, the Japanese government recommended setting air conditioners at 28 degrees Celsius, switching off computers not in use, and called for shifting work hours to the morning and taking more summer vacation than usual. 

The government then launched a "Super Cool Biz" campaign to encourage workers to wear outfits appropriate for the office yet cool enough to endure the summer heat. 

The Cool Biz dress code advises workers to starch collars so they stand up and to wear trousers made from materials that breathe and absorb moisture. Additionally, workers are encouraged to wear short-sleeved shirts without jackets or ties. Many workers, though, were confused about whether they should follow the new stipulations—many came to work with their jackets in hand and their ties in their pockets. June 1 marked the start of the Environment Ministry's Super Cool Biz campaign, with "full-page newspaper ads and photos of ministry workers smiling rather self-consciously at their desks wearing polo shirts and colorful Okinawa kariyushi shirts." The campaign was repeated in 2012, and it is repeated again this summer! So why just Japan? LET'S SUPER COOLBIZ!

THE LOOK: MR GUILLAUME NÉRY!

Mr Guillaume Néry has some impressive statistics to his name. Take seven minutes and 42 seconds. That's the length of time that the French world champion freediver can hold his breath underwater. "I'm not a specialist," he deadpans. "To be truthful, I find holding my breath in a swimming pool quite boring. 

''You feel as if you are visiting another world, like you're going somewhere that nobody has ever been. It's very peaceful.''

Or how about 123m? That's how far below the surface of the ocean he has swum on a single breath. His chosen discipline, "constant weight" - the name referring to the fact that while swimming aids such as fins are allowed, diving weights are not - is the sport's prestige event, and Mr Néry's personal best, longer than a soccer pitch and a mere three metres shy of the world record, is a figure that marks him out as one of the biggest stars of the freediving world.

And there's one last number: 13.7 million. That's how many views his short film, Free Fall, has amassed on YouTube - an impressive total by anyone's standards. Created in 2010, the film is an underwater take on base jumping that sees Mr Néry dive headlong into the darkness of a 200m sinkhole in the Bahamas. It's an inspired idea, filmed to surreally beautiful effect by his wife and fellow diver, Ms Julie Gautier. As he falls through the water in apparent slow motion Mr Néry passes through "clouds" of suspended sand, and his hair is gently swept back as if by a gust of wind. "You feel as if you are visiting another world," he says of the experience, "like you're going somewhere that nobody has ever been. It's very peaceful. 

It's this ethereal, almost dreamlike state that Mr Néry and Ms Gautier endeavour to capture in their film-making. "We're trying to show people the beauty of the elements, of the water; the poetry, and not just the performance," he explains. And, by doing just that, he has boosted the profile of his sport in a way that a set of impressive statistics never could. 

MR PORTER met Mr Néry on a beautiful spring day in Cannes - just west of Nice, where he lives with his wife and daughter - to try out some carefree looks for summer. Check the gallery, below , to see what happened. 

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