Showing posts with label The Tux App. Show all posts
Showing posts with label The Tux App. Show all posts

Sunday, 16 December 2012

BEHIND THE BRAND: BRIONI!

MR PORETER travelled to Brioni's workshop in Italy to film the making of the midnight blue Brioni tuxedo which is exclusive to MR PORTER this season.

This season MR PORTER has worked with legendary Italian tailoring brand Brioni to create a dinner jacket of what is, we believe, incomparable quality. Sir Henry Royce, co-founder of Rolls-Royce, once described his approach to building cars: "Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly right or good enough." 

Brioni approached the creation of our exclusive dinner jacket with Sir Henry's attitude in mind. The result is the last word in contemporary elegance: a midnight-blue tux consisting of a one-button, peak-lapel jacket with jetted pockets and grosgrain trim on the lapels, and flat-front trousers featuring that same grosgrain trim running down the outside seams. To mark its arrival on the site, MR PORTER visited Brioni's headquarters in Penne, Abruzzo, to make a film about the brand's past, present and future. 

''One of the most telling moments of the shoot came when we were filming one of the women who cut and sew the jacket buttonholes. Earlier in the day I had been concerned about how much of the noise of passing cars and the hum of air conditioning would be picked up by the microphone. It says everything about Brioni's handcraft methods that the only audible sound was that of a sharp chisel being knocked through one buttonhole at a time; there was no machinery on the factory floor to interfere with our recording.''

Watch the film below to learn more about this unique company and its extraordinary clothes.

Monday, 19 November 2012

MR PORTER: THE TUX APP!

The definite guide to dressing for, and very much enjoying, the perfect party!

More action, more thrills, more excitement, more acclaim, more style, more know-how, more tux..

 A UNIQUELY STYLISH EXPERIENCE!
Let MR PORTER take you on a ride through the glamorous world of the tuxedo. A world of casinos, cars and cocktails, of timeless sophistication and style. 

The Tux App for iPad features an array of all-original content imaginatively brought to life, with a unique, intuitive navigation, shoppable video and still-life images that react to your touch. Search MR PORTER on the App Store to download the Tux App for free or click here!