GAP X NORMCORE!

Inspired by individuality and personal style, the fall-winter 2014 ad campaign from Gap taps another set of recognizable faces. Mad Men’s Elizabeth Moss, The Hunger Games’ Jena Malone, Girls’ Zosia Mamet, Boardwalk Empire's Michael K. Williams & Gyp Rosetti and the legendary Angelica Huston. Unlike previous efforts, which showed stars against clean, stark backdrops, the scenarios are more nuanced -- slice-of-life vignettes that capture the celebrities in "relatable moments" yet elevate the idea of "dress normal,". 

The theme of the new advertisements is to dress normal, with normal being relative for each person. No worries, Gap’s staples are still the focus of the images with black denim, easy outerwear and tops! “There’s certainly a long tradition at Gap that people come first and that the clothes are there to make you feel like your best self, and we’ve been unapologetic about that for years [...] 'Dress Normal’ is a reinforcement of that idea”. - Seth Farbman. "Dress normal" doesn't mean Gap doesn't care about fashion; rather, they're more interested in helping customers dress like themselves!

"Finding your own version of 'Dress normal' is an art [..] My normal is different from your normal, and that's the essence of the campaign." - Seth Farbman.

The AW14 campaign is all about encouraging us to embrace the basics, those essential wardrobe staples, black skinny jeans and classic tees. There’s Mad Men’s Peggy just casually walking down the beach in a grey drop-shoulder coat (click to shop) with some seagulls. Or Angelica Huston just chilling with an Americano in a booth. Oh and there’s Zosia Mamet just lying on her bed all normal but also quite styled in her denim jacket, tweed dress and biker boot combo!

Loving GAP's chicest shades or need some textured jackets, cosy knits, and cool plaits to style up your new black denim? Then don't miss the GAP VIP Event or the 25% off with GLAMOUR magazine. For more info visit the website or the nearest store! 

GLAMOUR x Gap Womenswear offer is valid from Friday 5 September to Sunday 5 October 2014, in store and online. All you have to do is show GLAMOUR page on your mobile device, OR buy the new issue and show the actual page (pg 181) - the decision is all yours!