My name is Ron Avery and my father was Sid Avery. When people ask if I'm Sid's son, I joke, "That's right, I'm SOS." Not the appeal for help mind you, but rather, Son of Sid. For the 45 years I knew my dad, I always considered myself very lucky to hold that title. I tried to model my career after his and admired him not only as a person but also for his work. To honour the memory of my dad, I thought it was high time to let others share in some of the magic he captured through his lens during his extraordinary career. More than that, though, I wanted the reader to hear, for the first time, my dad's stories about the assignments he shot on and the interactions he had with some of the 20th century's most celebrated icons. These stories are sometimes as interesting as the images themselves.
I was always in awe of my dad's work ethic. Whether I was helping him in his studio as a child during my summer break or when I began working with him full-time as an adult, he always treated everyone with respect and kindness, from the first assistant down to the lab technician.
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