People, gird your coins: Topshop will be livestreaming its show at London Fashion Week and offering viewers the chance to buy instantly from the catwalk!
The retailer will be streaming its show on topshop.com on Sunday 16 September and offering keen beans the chance to get their hands on select pieces from the spring/summer 2013 collection a mere eight weeks later. And it's got all bases covered: beauty products used on models will flash up on screen with the option to buy and delivery within 48 hours, while music can be downloaded from iTunes instantly - bankruptcy, here we come.
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